Conlia Home Image Store

Redefining Retail Space with Traditional Chinese Architecture

Inspired by traditional Chinese architectural style and oriental family lifestyle, the Conlia Home Image Store follows the notion of natural, comfortable, and elegant living. It is committed to integrating traditional elements and modern techniques to create a localized home life collection platform.

The store, made of logs and stainless steel, incorporates features of traditional Chinese architecture, such as trusses and window grilles. However, instead of completely separating functional areas, modern materials like stainless steel and pp sheet are used to connect the entire space, creating a layered and visually appealing environment. The use of rattan-weaving materials and soft fabrics further enhances the store's natural and elegant oriental features.

The design of the Conlia Home Image Store goes beyond aesthetics. It focuses on enhancing the shopping experience for customers. The semi-open store design and the symmetrical layout create a transparent and natural ambiance, attracting consumers. Diversified functional areas within the store constitute modularized scenes with different themes, allowing customers to explore and interact with various household items, thus improving the overall shopping experience.

One of the key challenges in creating this design was striking the right balance between traditional culture and modernization. The design team successfully made appropriate adjustments to traditional architectural elements, ensuring they were relevant and functional in a contemporary setting. Additionally, the development of thematic and delightful scene modules provided customers with practical advice for a better life.

The Conlia Home Image Store was launched in Guangzhou, Guangdong province in July 2021 and completed in Jiangmen, Guangdong Province in December 2021. It represents a significant milestone in the integration of oriental humanistic aesthetics and home decoration, offering a unique shopping experience that highlights local features.

This exceptional design has been recognized with the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills. The Conlia Home Image Store exemplifies the best practices in art, science, design, and technology, contributing to improvements in quality of life and making the world a better place.